Content Strategy That Connects
I craft content strategies that balance brand storytelling with real-world results. Whether launching a campaign, event planning, or optimizing a user journey, I take a cross-functional approach - blending creativity, data, and collaboration to drive engagement. With a background in design and digital marketing, I bring a visual mindset and a strategic lens to every project.
Explore some of the campaigns I’ve led - from email and web content to brand partnerships - and see how strategy becomes story.
Client
IRT Revenue Management Team x Airbnb
Goal
Generate awareness and increase host signups.
Strategy & Execution
Collaborated with Airbnb’s partnership team to define messaging and identify conversion opportunities
Designed and launched targeted website enhancements spotlighting the partnership
Coordinated messaging and signage production across stakeholders (Airbnb, print vendors, internal marketing team)
Create and manage an email drip campaign to educate and convert prospective hosts
Tools Used
Canva · Adobe Illustrator · Entrata · Google Analytics
Results
Email open rates averaged 60% over 5 months
Continuing to generate awareness about the Airbnb program at select communities
Client
IRT Human Resources Team
Goal
Redesign the Join Our Team page to attract talented applicants
Strategy & Execution
Led intake meeting to outline project scope and set realistic deadlines with the client and web development team
Researched competitors to understand the ideal content to include
Designed an interactive, user-friendly website highlighting the robust benefits IRT offers
Seamlessly collaborated with web development team to work within website limitations
Track engagement and optimize CTAs and landing page performance in real time
Tools Used
Canva · Figma · Adobe Suite · Microsoft Clarity · Dynamics 365
Results
Delivered a brand new website that accurately depicts the company culture
Client
Mr & Mrs Sutherland
Goal
Plan a catered 60th birthday party hosting approx. 100 guests in less than 3 months
Strategy & Execution
Met with the clients to understand scope of the project and desired outcomes
Coordinated with the country club event coordinator on meals, logistics, and final details
Designed the invitations, seating chart, table numbers, party favors, etc.
Led a small team to manage all party details while fully remote (including favors, slideshow, table decor, etc.)
Liaised with day of coordinators, photo and video team, DJs, decorators, etc. to ensure a seamless event
Tools Used
Canva · Evite · Microsoft Excel
Results
Delivered a successful event capturing a 60th birthday and vow renewal